Connecting with Clients: Re-Thinking the Debrief
Audrey NivenListengroup
Mike ImmsMike Imms & Partners in Development
INTRODUCTION
Our aim in this paper is to tell an important but quite simple story.
It derives from a simple fact about the research industry – that a debrief (and the accompanying set of charts) is arguably the most important way in which researchers connect with clients – all the more so as written reports become less common.
Arising from this is a recurring theme in the industry; clients' demand for “more actionable findings” and “insights”and researchers' promises to...