Breaking the Rules: Greater Insight and Greater Value? 'Rules are not necessarily sacred, principles are'. (F. D. Roosevelt)
Ian Brace TNS Professor Clive Nancarrow University ofSEDUCTION
'Breaking the rules' sounds seductive to many of us - unconventional, bohemian, perhaps bringing back memories of breaking the school rule against long hair (or if younger, maybe body piercing). Certainly breaking the rules seems to have aresonance with present times -...