Campaign details

Brand: World Animal Protection
Agency: Flood + Partners
Country: Global


Introduction and objectives

World Animal Protection is a global charity helping to find practical ways to prevent animal suffering worldwide. They work collaboratively with those able to effect change at scale: governments and institutions that can help improve the lives of animals.

Their Animals in Disasters campaign is aimed to move governments and animal owners to reduce disaster impacts on animals by including their protection in disaster risk management plans. It also helps governments meet commitments under the Sendai Framework for Disaster Risk Reduction and the Paris Agreement on Climate Change.

The global influence of World Animal Protection has been built on their evidence-based approach. This drove the need for research: to understand preparedness, key leverage points and barriers to action.