Vocalink: Beyond the data – a customised cultural immersion into payment technology

Vocalink, a payment systems company, combined cultural, ethnographic and user experience research to develop insights that helped Thailand’s PromptPay real-time payment system increase user adoption by 48%.


Iconography of the royal family in Bangkok. Public displays of patriotism are all over the city.

Research context and challenges

Thailand’s complex banking system means payments can be slow and attract fees. Vocalink provides the technology for ‘PromptPay’, a real-time payment service for transfers between government, people, businesses and banks. Payments ar

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