Twitter: 140 Characters in Search of an Author: Defining success on Twitter

This paper describes a UK research project for Twitter, the social platform, to explore its impact on culture and language, analyse the nature of a good tweet and provide support for brands using its service.

Twitter: 140 Characters in Search of an Author: Defining success on Twitter

Flamingo and Twitter

The challenge

In many ways, tweets are one of the pieces of cultural 'data' most suited to close-level, qualitative and cultural analysis. Their micro scale...

Not a subscriber?

Schedule your live demo with our team today