Campaign details
Brand: ThinkboxAgency: MTMCountry: UK
Synopsis
Background: Competition and confusion
The world of video has never been more competitive, nor broadcasters' place within it more debated. Dramatic shifts in consumption have transformed the video landscape. But with rapid change has come hype and myth – fuelled in part by the media industry's atypical media habits (e.g. heavier on-demand viewing and different genre preferences). A rigorous and impartial understanding of how things are changing is critical to reveal the true picture of viewing habits among audiences across the country.
The explosion of video viewing options...