Lloyds Bank: Reflecting Modern Britain – Ethnicity in Advertising

Lloyds Banking Group, a retail and commercial bank, looked into the representation of certain groups in its ads in an effort to promote more diversity in advertising in the UK.

Campaign details

Brand: Lloyds Banking GroupAgency: COG Research/Space DoctorsCountry: UK

Synopsis

Introduction

Lloyds Banking Group are committed to representing the whole of the UK, in employment, in serving their customers, and in marketing. In 2015 they...

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