Campaign details
Brand: BBC World ServiceCountry: Global
Synopsis
The challenge
The BBC World Service Group is an international news service available on radio, TV and online, reaching 394 million people weekly in 42 languages (including English). As a public service company it has a responsibility to prove global reach and impact against its license fee funding and further funding from the Foreign and Commonwealth Office.
As a truly global company, measuring this reach is a huge challenge. Television and radio audience measurement exists in some markets. However, in most markets around the world such services are not...