Moxy Hotels: Where Brave Starts

Arnold Ma, Tom Nixon, Sam Phillips

Moxy Hotels, a hotel group, launched a campaign in China to build brand identity, awareness and engagement, and launch the first Moxy hotel in China, generating sales and revenue.

Campaign details

Brand: MoxyBrand owner: Marriott InternationalEntrant company: Qumin - United KingdomMarket: Greater ChinaSector: Transport & tourismMedia channels:Events & experiential, Livestreaming, Online video, Outdoor, Out-of-home, Word of mouth,...

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