Moving The Internet Measurement Needle

Vid Jain, Owen Davis and Gerard Broussard

Discusses the problems of how to track advertising exposure on the Internet. The ActiveTrack user-side tracking mechanism is described.

Moving the Internet Measurement Needle

Evaluating advertising performance on the web

Gerard BroussardOgilvyOneVid JamandOwen Davis Thinking Media.

In the beginning, the emergence of the World Wide Web held much promise for advertisers. With just about every...

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