Moving LGBTQ+ marketing beyond “Pride Month”

Considers how the growth of the LGBTQ+ community has changed advertising and how marketers should approach this segment.

Ken Orvidas/

For the past several years the marketing team at Visit Sacramento mulled how to attract a new audience — consumers who would enjoy the area's sights and vibe, a place that would be a "good fit" for the LGBTQ+ community, says Sonya...

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