We at GSK Consumer Healthcare (GSK CH) are undergoing a transformation, from being the consumer healthcare division of GSK, to being on our way to becoming a standalone consumer health business. As such, we are transforming the way that we do business, including the way we use insight and analytics. Our purpose is to "deliver better everyday health with humanity". This article details that transformation, and the lessons it holds for insights leaders in other businesses.
The growth of "data-driven"
Every time someone utters the phrase "data-driven", another little part of the insights industry wastes away, exposing...