Moving from data-driven to deeper human understanding: Rekindling the spirit of discovery
James Sallows and Liz Haas-Pietronave
GSK Consumer Healthcare, a pharmaceutical company, details how it is transforming the way it does business, including the way it uses insight and analytics.
Introduction
We at GSK Consumer Healthcare(GSK CH) are undergoing a transformation, from being the consumer healthcare division of GSK, to being on our way to becoming a standalone consumer health business. As such, we are transforming the way that we do...
