Motrin

Motrin is an ibuprofen that McNeil bought from UpJohn in 1995. Despite heavy TV investment and retail promotion, it was well back of Advil, the ibuprofen leader, with flat share by 2001.
Agency: MacLaren McCann

Motrin

Advertiser: McNeil Consumer Healthcare Awards: Other Packaged Goods - Silver

EXECUTIVE SUMMARY

Results Period for the Case: July 02 June 03.

Base Period Used for Comparison: July 01 June 02, and...