Motorway: This Is The Motorway – Brand Launch

Will Mclure

Online car sales comparison service Motorway steered a heavyweight brand campaign in the UK to enhance awareness and boost enquiry figures.

Campaign details

Brand: MotorwayBrand owner: MotorwayEntrant company: Manning Gottlieb OMD - United KingdomIdea creation: Wonderhood StudiosMarket: EuropeSector: Media & publishingMedia channels: Radio & audio, Outdoor, Out-of-home, Websites & microsites, Programmatic display, Online video, Social media, Video on demandBudget: 5 - 10 million

Executive summary

Looking to innovate and disrupt the expanding used car market in the UK, online car sales comparison service Motorway had a clear long-term ambition: to become the definitive way to sell your car. In the short term, the brand launch brief...

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