Motor Neurone Disease Association: David’s Unusables

Motor Neurone Disease New Zealand (MND NZ), a charity, turned a leading online auction site into an education resource to raise awareness about MND in New Zealand.

Campaign video: Motor Neurone Disease Association – David’s Unusables

Read the full campaign case study

Selected creative: Motor Neurone Disease Association – David’s Unusables

Credits

Creative agency: Special AucklandArt Director: Kimberley ScottChief Creative Officer: Tony BradbourneCreative Director: Arnya KaraitianaDesigner: Ky LeeExecutive Creative Director: Jonathan McMahon / Lisa FedyszynExecutive Producer: Sally LankshearGroup Business Director: Priyanka PatelHead of PR and Influence: Kelly GrindleIntegrated Producer: Jen WoodMedia Director: Briar RowsellSenior Business Manager: Isabeau BrimeauSenior Copywriter: Tom JohnsonStudio...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands