Most consumers don't know what the metaverse is, but are interested in taking part

Rob Clapp

An overview of consumer opinion on the metaverse.

The majority of consumers do not know what the metaverse is but are still interested in taking part, according to a survey across nine markets by GWI.

Overall, just 37% of people said they are aware of the term 'metaverse' and know what it is. In comparison, 33% said they are aware but do not know what it is and 30% said they are unaware altogether.

Awareness falls significantly among those aged over 45 – just 18% of this group said they are aware of the term at all.

Despite this, most consumers are still interested in participating....

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