Morton International, Inc.: When It Rains It Pours campaign

William Baue

In 1911, the Morton Salt Company introduced magnesium carbonate (an anticaking agent since replaced by sodium silico aluminate) into its namesake product, creating "free flowing" salt.

Morton International, Inc.: When It Rains It Pours campaign

William Baue

Overview

In 1911, the Morton Salt Company introduced magnesium carbonate (an anticaking agent since replaced by sodium silico aluminate) into its namesake product, creating "free...

Learn more Get a demo