More than just a survey: considerations for selecting an integrated approach to audience measurement

This paper provides an overview of the new Eyes-On Out-of-Home (OOH) Audience Measurement System being implemented across America by The Traffic Audit Bureau for Media Measurement, Inc.

More than just a survey: considerations for selecting an integrated approach to audience measurement

Joseph PhilportTraffic Audit Bureau, United States

Jay MattlinNew Ventures, United States

Peter WalshTelmar Group, Australia

PREFACE

This paper provides an...

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