This article discusses two issues relating to the current use of media. The first is that social networking and other internet sites are increasingly collecting personal data from their users which could be of interest to marketers: sites visited, search words used, etc.
More electronic snooping
Manfred Mareck
Using personal data is a growing trend, especially when it comes to online advertising. It enables advertisers to target ads more precisely, reduces wastage and, in theory, ensures delivery of relevant messages to...
