Monster.com - Monster works for me

A campaign (2006-7) for Monster.com, the job-seeker site. Objectives: maintain brand leadership and fight off fast-growing rival, CareerBuilder; improve brand equity, with greater efficiency.

Monster Works for me” Campaign for monster.com

MARKET SITUATION & BUSINESS GOALS

Monster.comis a relatively young company, established just over a decade ago. In a very short time, it succeeded in establishing a brand leader status in its category, and...

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