Agency: Bos |
Monster.ca – Monster Success
Winner: Best Insight - GoldOff to a Good Start - Silver
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): June 2005–December 2005
Start of Advertising/Communication Effort: May 15, 2005
Base Period for Comparison: Calendar 2004
In 2005, the Canadian economy was the strongest it had been in decades, outpacing all of the G-8 countries. Unemployment was at a record low, making it difficult for Canada's top employers to find and hire top talent. As a result, the demand for online recruitment was especially strong, with competition particularly fierce, and Canada's Workopolis leading the pack.
Despite...