Monster Worldwide: Why connected TV, especially when combined with data-driven linear, can be an opportunity for challenger brands

Studies a connected TV (CTV) campaign from the online recruitment site Monster.com, demonstrating how challenger brands are currently using the medium.

Connected TV

This article is part of a series of articles from the WARC Guide to connected TV. Read more

Connected TV (CTV) advertising’s prepubescent journey is a playbook well known to many challenger brands, particularly those that have developed a degree...