Monopoly Here & Now - Pass GO. Collect £1.5million: how a radical, experiential approach to communications reinvigorated Monopoly, turning it into the best selling game of 2005

This paper details the 2005 launch campaign for a new version of the board game Monopoly. The objective was to revitalise the brand, make it less seasonal, broaden its appeal, and increase sales value by 15%.
Agency: DDB London/Tribal DDBAuthors: Georgina Murray-Burton, Matt Dyke, Tristram Harrison, Les Binet, Sarah Carter, Alex Ebdon and Matt Law

Monopoly Here & Now – Pass GO. Collect £1.5million: how a radical, experiential approach to communications reinvigorated...