Money’s too tight to mention: How behavioural science can help build understanding, empathy and connection to the struggling consumer in 2023

The Behavioural Architects has identified three major behavioural challenges faced by consumers; for each challenge, this article looks at how behavioural science can give us a deeper insight and then explores some of the emerging consumer coping strategies.

‘Permacrisis’, a term that describes ‘an extended period of instability and insecurity’, has been named Collins Dictionary word of the year 2022.

The pandemic saw isolation, restriction, uncertainty and limited opportunities for spending. Coming out of...

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