Mondelez International: Trident Chew Tunes

Trident Gum, an American chewing gum brand, increased its relevance and brand affinity with Gen Z by creating a transformative music programme.

Campaign details

Brand: Mondelez InternationalBrand owner: Mondelez InternationalEntrant company: VMLY&R Commerce, ChicagoMedia: VaynerMedia, New YorkPR: Ketchum, New YorkMarket: North AmericaSector: ConfectioneryMedia channels:Competiions & contests,...