Campaign details
Brand: Molson CanadianBrand owner: Molson Coors GroupEntrant company: Wavemaker TorontoIdea creation: Wavemaker, TorontoMarket: CanadaSector: Beer & ciderMedia channels: Newspapers, Online display, Online video, Packaging & design, Public relations, Social mediaBudget: 1 - 3 millionRead the full case study here
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