Modeling the power of ‘word of mouse’

Pat Kidd and Bruce Grey Tedesco

A new approach to modeling the impact of bad corporate news spread through the internet is presented in this paper.

Modeling The Power of “Word of Mouse”

Bruce Grey TedescoTedesco Analytics, Inc., United States.

Pat KiddWirthlin Worldwide, United States.

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Cultural transmission is studied by following the collective behavior of a selected...

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