Mobily: ProtectSet

Mobily, a telco brand, sparked a conversation around grooming and online sexual abuse by releasing a new gaming headset.

Campaign details

Brand: MobilyAgency: MullenLowe MENA

Campaign Summary

More than 93% of kids play video games. And with the pandemic, children are spending more time in their rooms and, consequently, gaming. Uncoincidentally, reports of online sexual abuse...