Mobily: New page

Mobily, the provider of packages and bundles in Saudi Arabia, used a campaign to introduce new post-paid packages and stand out from competitors.

Campaign details

Brand: MobilyBrand owner: EstisalatEntrant company: Full Stop Creatives RiyadhIdea creation: Fullstop Creatives, RiyadhMarket: Middle East & AfricaSector: Telephone & internet servicesMedia channels: Cinema, Direct marketing, Outdoor, out-of-home, Radio & audio, Social media, TelevisionBudget: Up to 500k

Executive summary

The product is Prepaid packages, which are targeted to the younger consumer and to the consumer who doesn't like a commitment.

The campaign is a continuation of the previous campaign of the same product, so the platform that remained the same with a little twist...

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