Mobily, a telecommunications brand, launched a campaign in Saudi Arabia to disrupt Saudi National Day, gain attention, create a social conversation about disability, change perceptions and attitudes and encourage people with disabilities to share their stories.
Etihad Etisalat CompanyEntrant company:
Mobily - Saudi ArabiaIdea creation:
Middle East & North AfricaSector:
Telecoms & utilitiesMedia channels:
Up to 500k