mobile internet: Threat Or Opportunity?
A perspective from operators
David Willan BPRI
There has been considerable news, debate and discussion about Mobile Internet, especially in the context of high profile failures such as WAP and slow uptake of GPRS. Considerable research has been undertaken on the consumer perspective what services they will use, how much they might be prepared to pay and which brands are best equipped to exploit the opportunities.
This paper looks at Mobile Internet from the operators' perspective how they define Mobile Internet, what issues they are grappling with, what help they may need...