Mobile Communications: A Study of Factors Influencing Consumer Use of m-Services

This article examines the new medium of mobile communications and the factors influencing consumers’ use of m-services in that medium.

Mobile Communications: A Study of Factors Influencing Consumer Use of m-Services

Gillian Sullivan MortGriffith UniversityJudy DrennanQueensland University

New mobile digital communication technologies present opportunities for advertisers to capitalize...

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