Brand Safety & Mobile: Verification, viewability and best practices for digital measurement

Delivers an educational guide on understanding what viewability is and how marketers can assure better, and safer, returns on digital.
  • Viewability is the digital advertising metrics that account only for the impact effectively seen by the audience.
  • Viewability is not a KPI, so each organisation can set their own criteria, for example GroupM state that, on display, 100% of pixels must be visible for at least one second, whereas for videos, they need to be started by the user and played for half of its total length, with the audio on.
  • Blocking fraud and raising the rate of viewability are essential to delivering more ads to real consumers, thus, enlarging the possibility of generating return.
  • It is...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands