YoMost: Mobilizing social conversations to commerce

YoMost, a yoghurt brand, reversed its declining sales by launching a social and mobile campaign that spoke to young Vietnamese's desire to do more with their lives.

Campaign details

Brand: FrieslandCampina Vietnam/YoMostLead agency: Leo Burnett VietnamRegion: APAC

Objectives

In 2016, YoMost, a market leader in the 'Drinking Yoghurt' category, had declined in shares by 10.4% while the category grew (17% YTD, client's data)....

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