Yili: Xiaomi's smart vending machine

Yili, a dairy brand, launched a campaign in China to trial a new, scientific way of delivering optimal beverages to consumers based on their body stats, driving brand differentiation, and enhancing its brand image.

Milk & dairy drinks
Greater China

Campaign details

Brand: Yili Lead Agency: Mindshare China Region: APAC

Strategy

Objective

Within China's fiercely competitive dairy industry, there are numerous milk products on the market, each catering to different consumer and nutritional needs. As a result, today, more so than any other time, consumers are left confused as to which pr

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