Campaign details
Brand: Yapı Kredi Lead agency: n/aRegion: EMEA
Objectives
One important challenge in the banking industry is that the brands deal with an overwhelming amount of documentation. In Turkey, most of the signature transactions are still finalized at a branch. This way, the paperwork is not processed fast enough and the customers do not experience a smooth service. Yapı Kredi put an extra effort to create value for its customers, provide them with a seamless experience, and differentiate from the competition. In line with this very purpose, Yapı Kredi Mobile's positioning was renewed as the...