Whisper: Keep girls in school

Whisper, a feminine hygiene brand, launched the 'Keep Girls in School' programme in India to increase sales of its products and help girls stay in school.

Campaign details

Brand: WhisperLead Agency: NARegion: APAC

Strategy

Objective

For many Indian girl going through puberty, they find it difficult to understand and cope with the changes it brings. It is a time of emotional and physical turmoil due to lack...