When tinder swiped right for Nike

Nike, the American sports apparel and equipment manufacturer, increased brand engagement in India by using influencers on dating apps.

Campaign details

Brand: NIKELead agency: Mindshare India Pvt.Ltd.Region: APAC

Objectives

For the Indian youth, sport has taken a back seat in their lifestyle - It's bottom on their priority list. Mobile devices have taken precedence over other activities. Nike wanted to inspire the youth for running in a non-intrusive, interesting and storytelling way so that they will start running using the Nike running club app not just to become fit as a goal but also so that it will be part of their fast lifestyle.

Target audience

Target Audience for the campaign was male and...

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