Warner Bros. Resident Evil: The Final Chapter

Resident Evil, a game series, partnered with media channel Gameloft to create an interactive video so fans in Turkey would watch and fully focus on the video before the game.

Campaign details

Brand: Warner Bros.Lead agency: MediacomRegion: EMEA

Objectives

Our objective was to have fans watch the trailer so that they could wonder about the movie and fully focus on the video. We needed a clever solution for that, since the attention span was low and gamers would skip videos to focus more on their games rather than an ad. So, we partnered with Gameloft and used their interactive video ad model for the first time in Turkey and became one of the important benchmarks of the channel's worldwide implementations of this ad model. We...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands