Campaign details
Brand: Wardah Lead Agency: Dentsu Indonesia Region: APAC
Strategy
Objective
Dominating Lip Make-Up Category Digitally for Wardah
In March 2021, Wardah launched a limited edition of its best-seller line-up, Colorfit Ultra Light Matte Lipstick - Korean Limited Edition, riding the Korean Wave in Indonesia that posed the country to be Top 3 of 20 countries that have the biggest en
