Campaign details
Brand: VoltarenLead Agency: Weber ShandwickRegion: North America
Strategy
Objective
Living with arthritis can be a pain, literally. So, if you're one of the 50 million adults in the U.S. managing this condition, you've likely spent a lot of time searching for any and every kind of arthritis treatment out there.
Enter Voltaren Arthritis Pain Gel—the first full prescription strength, nonsteroidal anti-inflammatory gel for powerful arthritis pain relief. Although the #1 global topical pain reliever, Voltaren was only available in the U.S. as a prescription and became available OTC on shelves in May 2020....