Vodafone: 4,5G Truck

Vodafone, a telecommunications brand, created a mobile mini game to promote the introduction of 4.5G in Turkey.

Campaign details

Brand: VodafoneAgency: Mindshare TurkeyRegion: EMEA

Objectives

Main campaign objective was to be the brand that was linked with 4.5G by expanding the experience of Vodafone 4.5G, which was differentiated from other competitors by providing the broadest coverage network across the country.

Target audience

All operator subscribers that were currently accessing mobile internet with 3G connection speed and mobile gamers with high potential to use 4.5G technology

Creative strategy

When all mobile operators were focusing on speed in 4.5G communication, we chose to make a difference in communication by emphasizing performance in speed games...

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