Viennetta: Return of Viennetta

Wall's Viennetta, an ice cream brand, launched a campaign in Indonesia to create awareness and drive purchase for the relaunched Viennetta ice cream.

Campaign details

Brand: ViennettaAgency: MindshareRegion: APAC

Strategy

Objective

Wall's is a renowned global ice cream brand, popular in Indonesia. The brand wanted to reconnect with its consumers during Ramadan 2022, where Indonesians travel across the...

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