United Nations Office for the Coordination of Humanitarian Affairs: #TheHumanRace

In the run up to the COP26 climate conference, the UN brought attention to the climate crisis by turning a sense of urgency and the power of collective change into a global exercise/awareness challenge, primarily using mobile channels to reach an audience of two billion.

Campaign Details

Brand: United Nations Office for the Coordination of Humanitarian AffairsLead Agency: RooftopRegion: EMEA

Strategy

Objective

For World Humanitarian Day, we needed people from every corner of the globe and take up the baton for the most important race of our lives – a race for humanity, by humanity: We needed a campaign that, on the one hand, around the human impact of the crisis, and on the other, for them to take an active stand and add their voices to the chorus calling for world leaders to honour their promise of $100bn annually...

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