Unilever/REXONA: #TERUSGERAK

Rexona, a deodorant brand, increased its brand awareness and engagement by creating a campaign that used an online game to reach its target audience.

Campaign details

Brand: Unilever/REXONALead agency: Mindshare IndonesiaRegion: APAC

Objectives

Rexona Indonesia continues to strengthen its positioning amongst Indonesian millennials inspiring people to use Rexona and move more often as this keeps them fresh for longer through the day. Rexona wanted to establish its efficacy - the more one uses its motionsense technology deo, the more people move, the more fresh they will feel through the day. Last year Rexona communicated this efficacy through a highly successful integrated and gamified proposition. This year Rexona aims to take this movement to the next level by asking Indonesian...

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