Campaign details
Brand: Unilever / DoveLead Agency: Mindshare IndonesiaRegion: Indonesia
Strategy
Objective
Beautiful hair is sign of good health, self-confidence and self-love. Yet over 70% of women around the world are never satisfied with the way their hair looks and are often on the lookout for new regimen and solutions.
An in-depth view of digital landscape showed that multiple hair care brands pounced at women, offering them a variety of hair care solutions without necessarily understanding women's needs. Brands were eager to offer a hasty solution while no one was keen to talk to a...