Unilever - Surf: Surf's up! Unlocking Rural Areas in Vietnam Through Hyper-location Mobile Targeting and Experiential Activations

This case study details how Surf, a fabric cleaning brand, partnered with Vietnamese social site Zalo to launch a disruptive perfume variant which would win back consumers.

Campaign details

Brand: Unilever - SurfLead agency: Mindshare VietnamRegion: APAC

Objective

Surf operates in a low price segment in the fabric cleaning category in Vietnam. This segment is highly cluttered & competitive with many brands gaining shares...

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