Campaign details
Brand: Turkish AirlinesAgency: UlaşRegion: EMEA
Strategy
Objective
Turkish Airlines (TA) undertook a journey to discover 'Five Senses' with their latest campaign 'Go Beyond'. They invited travellers to hear, smell, taste, touch, see. They wanted audiences to discover locations that appeal to all five human senses within their video ad. As the phrase suggested, Turkish Airlines wanted users to 'go beyond' with their mobile experience.
Target Audience
The target audience of this campaign was travel lovers above the age of 18.
Creative Strategy
Turkish Airlines wanted to create a mobile campaign that appealed to...