Turkcell: Beyond A Stadium

Turkcell, a Turkish telecommunications brand, placed VR cameras in the stadium on Turkey's Cup final and let consumers watch on their mobiles, as though they were in the stadium, to promote the speed of the new 4.5G connection.

Campaign details

Brand: TurkcellAgency: BPN BPN İstanbulRegion: EMEA

Objectives

Marketing goals:

Strengthen the perception of Turkcell, being the fastest operator in Turkey as well as in 4,5G

  1. Stand out in high clutter environment with outstanding executions in 4.5G launch period
  2. Making Turkcell 4.5G a fun experience for the users through a creative and innovative way

Convey the message that Turkcell is the fastest operator by an outstanding experience in the 4.5G transition period.

Target audience

15+ male football fans who have also high mobile data consumption and love watching online video and live contents.

Creative...

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