Timberland: Seek out your Urban Adventure

Timberland, the American outdoors wear manufacturer, switched to a consumer data-driven approach to increase sales in the UK.

Campaign details

Brand: TimberlandLead agency: GroundTruthRegion: EMEA

Objectives

Timberland challenged agencies Vizeum and Amplifi to engage their desired urbanite casual outdoor-er with 2 key objectives in mind:

  1. Drive visits into Timberland stores and partner stockists.
  2. Maximise the opportunity for audiences to engage with Timberland content across key touch points.

Target audience

Timberland has a strong retail presence in the United Kingdom. In addition to 16 of their own retail stores, 8 outlet stores and 20 franchise stores, Timberland products are sold in footwear and department store giants such as Office, Schuh and John Lewis. What...

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